Pay-Per-Click Advertising (PPC)

Business to Business sales are considered crème de la crème by some pay per click standards. Long sales cycles, multiple people involved in the process, incredibly competitive selection of keywords to target them and incredibly confusing measurements for accurately measuring ROI are some of the reasons why businesses let a company that specializes in such a niche to handle their marketing.

From those reasons alone, many would think PPC is not the way to go for B2B sales/leads. The recent decade change in how people go about researching information and relying on search bars has always included decision makers for businesses, so in fact PPC has to be a balanced act incorporated within B2B’s multilayer advertising approach.